ROCKY BOOTS
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ROCKY BOOTS -
A sponsored project, with the challenge of creating an on-brand shoe that fits within Rocky Boots design language.
2021
8 Week
Studio Project
Rocky is Rugged, Strong, and Historic.
Rocky Boots is a fotowear company that creates and designs shoes and boots for the outdoors-man. They pride themsleves in being rugged, durable, and reliable no matter what the job is.
Understanding Rocky Boots
The first step in thesis project was understanding who rocky boots is. This is done with a mood board that sets up later designs, as well as looking at current products in their lineup.
Classic and Durable
The boot was designed to be constructed with all-natural leather, brass fasteners, and minimal paneling. This stays true to Rocky Boots rugged, classic, and durable lifestyle,
Tech Pack and In-Hand
After sending off our tech pack we received our shoe 8 weeks later. We were able to hold our shoes and inspect the craftsmanship and materials that were selected.
Paneling and extra support on spots that wear down faster. One leather tone is designed to look better the longer it’s worn. Brass fittings to last you a lifetime.
